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Google Ranking Factors
by Bruce Gow Search Engine Guy Pty Ltd
In my opinion, these are Google's most important ranking factors. Some of
these may or may not be actual ranking factors and some may not be significant.
If you want to know more about
Internet Marketing, call Bruce Gow from Search Engine Guy on 0417 251 911 or
send an email to
bruce@searchengine-guy.com.au
1) Content
a- Keyword in Title Tag
b- Keyword in regular text
c- Keyword toward top section of the page
d- Keyword in Heading Tags H1, H2, H3
e- Keyword in links
f- Keyword in image file names
g- Keywor in Meta Tags
h- Keyword in Alt Tags
i- Keyword in comments
2) Links
a- Total number of incoming links
b- Links from high PR sites or authoritative sites
c- On-topic Links
d- Having Keywords in the anchor text of incoming links
f- Having keywords in internal links within the site and menus
g- Age of the incoming links (Currently links less than 3-6 months old, may not
even get counted)
h- One-way links may get more credit than 2-way or reciprocal Links
i - Links coming from pages with less outgoing links are better. Links coming
from pages with over 100 links are no good.
3) Factors that may count against you
a- Too much keyword repetition
b- Hidden content via text same colour as background or CSS or other such
methods
c- Javascript Redirects or certain other redirects
d- Cross linking bunch of sites to each other in the same network
e- Doorway pages. Pages that are specifically written for search engines and
cannot be found by your site visitors via your normal navigation menus.
f- PPC (Porn/Pills/Casino) : Adult, Pharmacy and Casino related content
g- Duplicate content : watch out for those duplicate filters. Make sure your
site doesn't have content from other sites or no one else has copied you.
h- Age of your domain. Brand new or less than 6-month old domains may be in the
Google Sandbox
i- Participating in Link Farms or services that try to artificially increase
your links by doing shortcuts
j- Cloaking : Showing a page to search engines different than what the users see
based on their IP address
4) Factors that won't count against you, but are problems
a- Dynamic content, such as shopping cart based content may not get indexed
b- Primarily Graphic or Flash based websites
c- Javascript content and/or menus
In addition check out the Google Webmaster Guidelines:
http://www.google.com/webmasters/guidelines.html
If you want to test out our
Adwords Management effectively at little risk, or attend my
Internet Marketing Seminar send an email to
bruce@searchengine-guy.com.au.
New Google Adwords advertisers are eligible for a
$130 gift voucher (conditions apply)
NB: Visitors to this site who
mention this article also receive a 20% discount on my Google Adwords set up costs.
See my pricing page at
http://www.searchengine-guy.com.au/content/pricing.html
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