Q 01.
How do you perform the search engine marketing of my website?
Q 02.
What are my chances of getting good rankings for keywords and phrases?
Q 03. Which are the best keywords to use?
Q 04. Which keywords are a priority?
Q 05.
What do I need to give you so you can start on my project?
Q 06.
What search engines and directories should I list my site in?
Q 07. Does linking to important websites work?
Q 08. How will you perform linking strategies?
Q 09.
How do we know that your Search Engine Marketing is working?
Q 10. Are ranking results guaranteed?
Q 1. How do you perform the
search engine marketing of my website?
A.. We begin by analysing your website and your products and services. We also
look at your previous efforts of performing
search engine optimization (also
called "search
engine optimisation" in Australia).
Q 2. What are my chances of getting good rankings for keywords and
phrases?
A. A detailed analysis of competing websites is performed after using your
chosen keywords. We look at the number of pages returned in the results pages,
number of links from other websites and the Google page rank. That way, we can
determine which key words and phrases are beatable in the short term, and the
ones to avoid as they are too difficult at present. It is best to start with
easier words and 3-4 word phrases at the start, as in "bank finance investment
project" and "Liverpool Real Estate", rather than trying for one and two word
keywords e.g. "Finance" or "Real Estate."
Q 3. Which are the best keywords to use?
A. Its no use trying to get ranked for keywords that aren't being searched for.
On the other hand, if people are actively searching for products and services
you are providing, then your main focus should be making sure you are easy to
find on the internet for those products and services. We research the available
data about which keyword phrases are being searched for in your industry. We
then report to you the phrases your customers and potential customers are using
when they look for products and services related to your business and wait for
your instructions.
Q 4. Which keywords are a priority?
A. We analyse all the information gathered in steps 1 to 3 and help you create a
list of search phrases to target. These phrases should be determined based upon
search frequency, the likelihood that the searchers are looking for your
products and services, and the amount of effort that would be required to win
for each phrase. A group of your best keywords in order of priority would be
developed from this list.
Q 5. What do I need to give you so you can start on my project?
A. To start planning your project (once we have agreed on the key words/phrases)
we need information to work on, such as word documents or articles that have
been created for your website so that we can input the right density of keywords
and make it search engine friendly through optimized coding. The plan will
include directions for creating the content that your audience wants from you,
directions for creating a hierarchy of information, and will tell you exactly
how to restructure your website for optimal effectiveness. It will also include
title tags, meta keyword tags, and meta description tags for every page of your
site, and formatting instructions for every page, including rewritten or edited
content.
Q 6. What search engines and directories should I list my site in?
A. We recommend that you permit us to submit your site to the three major
directories, Google, The Open Directory and Yahoo! They have free submissions,
although Yahoo has an express 7- Day Guarantee costing AUD$495.00 for a one
time, non-refundable fee. All of the free submissions are very worthwhile but
take some months to be indexed. We will also manually submit your site to
special interest directories which may also be of benefit to your business.
Q 7. Does linking to important websites work?
A. Only if they link back to you! Putting links onto your site to other websites
alone will do nothing for you, other than perhaps making it helpful to your
visitors. When other important websites have your link on your site (especially
using your strongest keywords), it counts as "votes" for your website and adds
link reputation. This lets Google and other search engines know that your site
has been pointed out by a third party as being an important source of
information for those keywords/phrases. This will increase your rankings, as the
link strategies build more votes pointing to your site.
Q 8. How will you perform linking strategies?
A. We will create a linking campaign soliciting webmasters of important websites
for links to your site on your behalf. This is NOT done by sending out bulk
emails at random, and will not include requests to any of your competitors. We
will personally communicate with webmasters of important sites that are related
to yours, and will ask for your assistance in the effort. The practise of having
links from important websites pointing keyword-rich anchor text to your site is
known to be very beneficial in terms of ranking, particularly in Google. You
will also greatly benefit by sharing all of our links -currently numbering over
100,000 in total at this time.
Q 9. How do we know that your
Search Engine Marketing is working?
A. Professional reports will be provided to you in a clear, easy-to-understand
format. These reports will be sent to you regularly, showing you how Google
actually "sees" your website, indicating your website's ranking in the major
search engines for your target words and phrases, and showing you how many other
websites have linked back to yours. This will benchmark your website's ranking
status.
Q 10. Are ranking results guaranteed?
A. No. We cannot guarantee specific search engine rankings for your site as we
do not have any control over the factors which govern every search engine in
ranking websites. We do, however, guarantee to conform to guidelines of import
search engines and directories, such as this link to
Google guidelines.
Unscrupulous companies sometimes hide the fact that their "results" are not from
their own efforts, but in fact they have been paying the highest price for
search terms within sponsored programmes.
Feel free to call my mobile on 0417 251 911,
or email
bruce@searchengine-guy.com.au for questions on these or any other search
engine marketing topic.
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