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http://www.searchenginebootcamp.com.au/wordpress/
What is Search Engine Bootcamp? It's a one-day
internet marketing seminar, designed to maximise your knowledge on a wide
range of search engine marketing techniques, ranging from how to build a Google friendly website to understanding what options are available for pay per
click search (PPC) advertising.
Agenda
This is the agenda for the November 2006 event, some speakers may change for
the event in March, but the content will not.
Registration is between 08:15 and 08:45, a short welcome address will begin at
0845 followed by the first of four obstacle courses at 0900, so look sharp.
Obstacle Course #1
0900 - 0930 Key Topic 1 – Search Term Research, Selection and Targeting
It all starts here, building a successful search advertising campaign for both
SEO & PPC begins with intelligent keywords research and selection.
John Matthews , DGM
0930 - 1000 SEO/organic Topic 1 – SEO Site Structure
Discover what it takes to build SEO friendly sites (retrospectively covered
also) to improve page rank and link flux, includes overview of Whitehat SEO do’s
and don’ts.
Aidan Beanland, Yahoo!7
1000 - 1030 PPC topic 1 – Broad match + other PPC targeting options?
Broaden you keyword inventory and you’ll quickly capture more referrals, this
session will teach you how to build, monitor and safeguard against picking
unqualified search terms + we will look at other targeting options like day
parting and more…
Andy Jamison, FirstClick Consulting
1000 - 1030 Advanced SEO - Web Site Accessibility
Web accessibility is an important issue & one that is too often ignored, having
a site that can be used with a Braille reader or speech synthesizer means in
most cases you have also built a site that will be easily indexed by search
engines, learn how to make your site more accessible.
Chris Dimmock, Cogentis
1030 - 1045 Question Time, open session with speakers from all three
sessions1045 - 1100 Morning tea
Obstacle Course #2
1100 - 1130 Key Topic 2 – Creative Management
Relevance doesn’t stop with a search term. good ad copy and titles and
descriptions in your site can mean the difference between a high or low click
through rate.
Simon Dunwoody, The Found Agency
1130 - 1200 SEO/organic Topic 2 – SEO Content
Learn the key elements of online writing, keyword selection and use and internal
linking strategies.
Amye Saunders and Rupali Shah, 24/7 Real Media
1200 - 1230 PPC topic 2 – PPC Management Tools
Overview of the wide range of tools that are available for bidding on and
managing paid search.
Barry Smyth, Search Strategies
1200 - 1230 - Advanced SEO - Optimising for Flash & CMS
Optimising for flash, learn the pitfalls and solutions of dynamic and database
driven websites + working with content management systems.
John Bolakis, SEO Australia
1230 - 1245 Question Time, open session with speakers from all three sessions
1245 - 1345 Lunch
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Bruce Gow - Internet marketing expert |
Obstacle Course #3
1345 - 1415 Key Topic 3 - Landing pages
You’ve research keywords, added them into your site, written some killer ad copy
and started a PPC account, know what do you do? This sessions covers landing
page building and optimisation.
Monte Huebsch, Aussieweb
1415 - 1445 SEO/organic Topic 3 – Link Building
Link building is fast becoming one of the best ways to promote your site, find
out how to master the basics & get you linking strategy up & running, great
overview here.
Jeremy Bolt, Bruce Clay
1445 - 1515 PPC topic 3 - Local Search
Why is local search important? Find out who the players are and what benefits
your business can get from being included in the Local Index’s.
Peter Crowe, Life Events Media
1445 - 1515 Advanced SEO - Advanced Search Copy Writing & Article PR
You can use Article PR as a way of increasing your traffic from search engines
by increasing your ranking. It’s a completely legal form of Search Engine
Optimization (SEO), favoured by Google.
Bruce Gow, Search Engine Guy
1515 - 1530 Question Time, open session with speakers from all three sessions
1530 - 1545 Afternoon tea
Obstacle Course #4
1545 - 1615 Key Topic 4 - The Tools
An overview of all the tools available today to help you with a wide variety of
issues, particularly, post click conversion analytics and tracking your sites
SEO performance.
Rod Jacka, Panalysis
1615 - 1645 SEO topic 4 – Live Interactive SEO Clinic
One lucky recruit will have their serial number drawn and will have a site of
their choice analysed for search engine friendliness.
Guy Wayland and Michael Motherwell, WMS Consulting
1645 - 1730 The Speakers Forum
Open Q&A session with all our speakers from today + four special guests from the
Search Industry.
1730 - 1830 Networking Drinks
About Search Strategies
Search Strategies is Australia’s only company dedicated to Search Marketing
Seminars, Conferences, Education & SEM Workshops.
They are in the process of building a new system that will allow search buyers &
search services sellers to connect with each other.
Search Strategies owner - Barry Smyth - is also a very proud member of SEMPO,
the Search Engine Marketing Professionals Organisation.
To learn more about what they do please feel free in contacting us on
+612-8004-0891.
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