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Business Directory Submission
- Online Advertising vs Yellow Pages & Other Offline
Mediums
By Bruce Gow, Australian Search Engine Optimisation
Expert
www.searchengine-guy.com.au
I believe that if Australians are now spending an average of
18 hours on the internet each week, and only 2 hours
reading newspapers, the print media is dying a slow death. While conducting
seminars, I often ask my audience how many of you used the Yellow Pages today?
Usually no-one, or just a solitary hand goes up. I then say, "keep your
hands up if you used it this week". Then I go to, "this month"?
In a group of around 50 people, only around 2 or 3 hands are
left up in the air.
When I ask the same questions to the same group about
searching Google, over half the hands go up for using it on the day, and
practically the whole room has their hands up by the end of the questioning.
So what does this mean? Its obvious that your marketing dollar is better
spent on the medium that is capturing the most attention.
How Much Does it Cost?
Growing your business online costs a lot less than you would
imagine. I recommend advertising on the free and paid inclusion
directories that deliver the most relevant traffic and preferably pass on Google
Page Rank (PR).
The most important places to advertise your business online
are in business directories. Website submission is available in both
free and paid listings.
The Yahoo Directory is one of the most expensive at $US299
but is placed in a relevant category by a human editor. Being listed there
gets you lots of links back to your site and also traffic as people still search
there. Other directories you can expect to pay from $65 pa to $US299.95
for one of the oldest and best online business directories Best of the Web
(BOTW)
BOTW has a choice of either a Annually Recurring Charge - US
$149.95 or a One-Time Only Charge - US $299.95
Local & international business directories that I use for
myself and my clients are as listed below;
Best Paid Listings or Paid Inclusion Directories
https://ecom.yahoo.com/dir/submit/intro/
 Yahoo Directory
 Submit to BOTW
http://az.ezilon.com/aunz_url_submission.htm
$69 (Yearly Fee) or $199 (One Time Fee) - 48 hrs Review and inclusion
Best for Trades & Services
http://www.homeimprovementpages.com.au/contactus/register $169 pa
http://www.sydney-city-directory.com.au/forms/appform.htm $66 pa standard or
$132 enhanced (recommended)
http://advertising.homeone.com.au/ $440 pa
This list of business directories is
by no means the only ones that you should submit your website. Try out
some Free Australian Directories
Search
for your own in Google by using keyword phrases such as; (insert keyword)
Directory, (insert keyword) Directories, (insert keyword) Business Directory,
(insert keyword) Online Directory, etc. So for my pest control business
www.A1PestControl.com.au, I would
search Google using phrases like these;
Pest Control Directory, Pest Control Directories, Pest
Control Business Directory, Pest Control Online Directory
For a free assessment of your website and to find out what
terms people are using every day to find your products and services, call Bruce
Gow on 0417 251 911 or email him at
bruce@searchengine-guy.com.au
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