Internet Marketing 101

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Internet Marketing Introduction

Since the beginning of the 1990’s, online marketing has grown from webmasters making web-pages popular using very basic optimising of keywords into an industry that has had a massive impact upon the online and offline economies worldwide.

Currently, Internet marketing has evolved into a broad range industry which has many facets and includes reverse engineering of competing sites. Just as doctors evolved into specialists as knowledge expanded, SEO experts have branched out into specialised areas, such as social media and reputation management.

Internet marketing means harnessing the great power of the Internet to advertise products & services. These mediums include:

  • Banner Ads
  • Text Link Ads
  • Email Marketing
  • Affiliate Marketing
  • Organic (or free) Search Engine Optimisation and
  • Pay-Per-Click (PPC) Advertising.

Search Engine Marketing

A.K.A. as SEM Organic (or free) Search Engine Optimisation and Pay-Per-Click (PPC) Advertising

SEM’s purpose is to increase focussed traffic from search engines from free search engine ranking, paid inclusion and PPC advertising.

Search engine optimization experts should be able to keep abridge of what works and what doesn’t with search engine algorithms (formulas for ranking criteria) and stay within search engine’s terms and conditions.  This is known as white hat or ethical SEO. There are now hundreds of factors that influence search engine rankings of web pages.

Web Analytics.

For any Search Engine Marketing campaign to be successful, it needs to be measured effectively.  If you don’t test and measure your campaigns, how on earth would you know whether the impact on your website has advanced or decreased?

Web Analytics is a vital metric for improving online performance in regards to advertising campaigns, organic ranking results, and offline marketing. Analytics objectives are to improve traffic quality, conversion to sales and lead generation.

Specialists in Internet Marketing

There are, in fact, very few specialists in Internet Marketing or SEO consultants Australia.  So how do you choose?  We recommend as in any other industry that you chose according to their qualifications and satisfied past or current clients.  We are more than happy to show you all of our accreditations in organic Search Engine Optimisation and Google Adwords PPC services.

For a free assessment of your website and to find out what terms people are using every day to find your products and services, call Bruce Sampson on email bruce@searchengine-guy.com.au