Internet Marketing Guide

Internet Marketing Guide to Grow Your Business

By Bruce Gow Director Search Engine Guy Pty Ltd

A lot of people now understand the importance of growing their businesses online using internet marketing techniques. This is not surprising as people are now spending more time online than watching TV.

The recent Nielsen Online Internet and Technology Report surveyed more than 2000 Australians and found the average Aussie spent 89.2 hours a week consuming media last year or almost 80 per cent of their waking hours.

The survey of 2,000 Australians found people aged over 16 spent an average of 16.1 hours on the internet each week, 12.9 hours watching TV, 8.8 hours listening to the radio, 3.7 hours on a mobile phone and 2.8 hours reading newspapers. So if the public’s main attention span is drawn to the internet, it makes sense to market there.  Use this Internet Marketing Guide as a reference to grow your business online.

Benefits of Internet Marketing
Because of the targeted nature of internet advertising and how it may be tested and measured in great detail, conversion rates from internet marketing is much more effective and economical than most offline marketing mediums. Internet advertising has greater range over traditional advertising, you can broadcast your message internationally over the internet, rather than trying to find different publications, radio stations and television stations that cater to a particular geographical area.  You can appear to be a internationally firm, and yet be working at home.

On the whole, internet advertising can be a great way to get the word out there about your service or product in a cost-effective, efficient way. As it is so focused, it only draws the attention of people that are actively searching for your product or service online and your ads or webpages appear at the precise moment when they are in the mood for buying! What could be better than that?

But there is so much information out there!

o Which are the best methods and how do you start?
o How can I find an Expert that is ethical & doesn’t charge like a wounded bull?
These are common questions that are asked of me, and I will attempt to answer those questions below without using too much technical jargon.

Which are the best methods and how do you start?
Internet marketing consists of Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Email marketing. All three methods work well; it is simply a matter of priorities. Once you have decided on what markets you want to penetrate with your products and services, you need to ask yourself some basic questions in this Internet Marketing Guide:

Do you want fast results (PPC), long lasting results (SEO), growing your marketable database (Email Marketing) or a combination of all of the above? Lets have a short summary of each strategy;

1.Search engine optimisation is the process of working out how search engines work and what people search for. Optimising a website involves editing its content and coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

It is considered the most cost effective method of attracting consumers to your site, but can take months to become effective, depending on the competitiveness of your industry. The big advantage is that the effect sticks, often months after the work has stopped.

2.Search engine marketing may involve PPC, Paid Inclusion and submission services amongst other services. PPC Pricing is increasing through the economics of supply and demand. As more and advertisers compete in PPC bidding, the costs go up and your profit margins shrink.

Marketing is a long term endeavour, though growing business might not want to wait for months to get a kick start. Even if it is more expensive in the long term, any ROI (Return on Investment) is still ROI! On the other hand, you need to realise that as soon as you stop paying, you lose that.

3.Email Marketing consists of well-planned sequence of email messages that will be sent out according to intervals that are pre-set.

These email messages are a mixture of sales message (20%) & valuable information (80%) to your client. Besides that, a complete Email Marketing campaign also includes a Subscription Area in corporate website to capture visitor emails & information. This means that you will have a system that collects valuable visitor information 24 hours a day, 7 days a week.

It wouldn’t be that hard to grow your database to 50,000 of interested, potential clients over a 6 month period.  How powerful do you think that would that be?

How can I find an Expert that is ethical & doesn’t charge like a wounded bull?

This part is easy! ALWAYS ask for accreditations such as being accredited as a Google Adwords Professional, Yahoo Ambassador, Search Engine College or S.E.M.P.O. (Search Engine Professionals Organization) accreditation or/and association membership.

Then ask for testimonials from happy clients that have used their services. Ethical firms take care of their clients and jump at the chance to provide success stories.

DON’T take a risk on employing anyone without appropriate credentials offering cut rate services.  This Internet Marketing Guide is by no means complete, but is a good start on your way to your business’s online success.

For a free assessment of your website and to find out what terms people are using every day to find your products and services, call Bruce Gow on 0417 251 911 or email him at

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