Google Ranking Factors

Google Ranking Factors

by Bruce Gow Search Engine Guy Pty Ltd

Just by my own research, I have found these Google Ranking Factors. Of course Google doesn’t ever reveal their ranking factors, I have found that these strategies work over several updates and changes by backward engineering SERPs.

They are what most established SEOs will cite as best practice in Search Engine Optimisation. If you want to know more about Internet Marketing, or Search Engine Optimisation call Bruce on 0417 251 911 or send an email to bruce@searchengine-guy.com.au

1) Content
a- Keyword in Title Tag
b- Keyword in regular text
c- Keyword toward top section of the page
d- Keyword in Heading Tags H1, H2, H3
e- Keyword in links
f- Keyword in image file names
g- Keyword in Meta Tags
h- Keyword in Alt Tags
i- Keyword in comments

2) Links
a- Total number of incoming links
b- Links from high PR sites or authoritative sites
c- On-topic Links
d- Having Keywords in the anchor text of incoming links
f- Having keywords in internal links within the site and menus
g- Age of the incoming links (Currently links less than 3-6 months old, may not even get counted)
h- One-way links may get more credit than 2-way or reciprocal Links
i – Links coming from pages with less outgoing links are better. Links coming from pages with over 50 links are not as good.

3) Factors that may count against you
a- Too much keyword repetition
b- Hidden content via text same colour as background or CSS or other such methods
c- Javascript Redirects or certain other redirects
d- Cross linking bunch of sites to each other in the same network
e- Doorway pages. Pages that are specifically written for search engines and cannot be found by your site visitors via your normal navigation menus.
f- PPC (Porn/Pills/Casino) : Adult, Pharmacy and Casino related content
g- Duplicate content : watch out for those duplicate filters. Make sure your site doesn’t have content from other sites or no one else has copied you.
h- Age of your domain. Brand new or less than 6-month old domains may be in the Google Sandbox
i- Participating in Link Farms or services that try to artificially increase your links by doing shortcuts
j- Cloaking : Showing a page to search engines different than what the users see based on their IP address

4) Factors that won’t count against you, but are problems
a- Dynamic content, such as shopping cart based content may not get indexed
b- Primarily Graphic or Flash based websites
c- Javascript content and/or menus

In addition check out the Google Webmaster Guidelines:
http://www.google.com/webmasters/guidelines.html

If you want to test out our Adwords Management effectively at little risk, or attend my Internet Marketing Seminar send an email to bruce@searchengine-guy.com.au

New Google Adwords advertisers are eligible for a $130 gift voucher (conditions apply) 

NB: Visitors to this site who mention this article also receive a 20% discount on my Google Adwords set up costs.  See my pricing page at http://www.searchengine-guy.com.au/content/pricing.html

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