You might have noticed that Google has added a new feature to the external keyword tool.  Google has added approximate search volume stats. They have never shown that before, Google has only ever shown shaded bars revealing approximate bidding competition.  They still don’t show bidding pricing, but nonetheless, this new offering is a very helpful feature.

This is great good timing, because Yahoo finally stopped the Overture keyword suggestion tool.  This is fantastic news for Google Adwords advertisers, Adsense publishers and Search Engine Marketing experts.  Here is the link:

This is how Google have presented this innovation to us;

“Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we’ve now added search volume data to the Keyword Tool.

Now, when you use the Keyword Tool to search for relevant keywords to include in your keyword list, you’ll be able to see the approximate number of search queries matching your keywords that were performed on Google and the search network.

These approximate numbers are intended to provide better insight into keywords’ monthly and average search volumes than previously provided by the tool.”

You can view the new statistics by looking at the Keyword Tool’s Approx Search Volume columns. Search volume data can be useful to you in several ways, including:

Account structure:

You may want to create a new ad group around high-traffic keywords that you find particularly relevant. Closely target ad text and a specific landing page to the small, narrowly-focused set of similar keywords you’ve found through the Keyword Tool.

Budget planning:

See how much traffic is available to your keywords so you can better plan your budget.

Keyword choice:

Search for and select the relevant keywords most likely to return quality leads within your budget.

Remember, the Keyword Tool also provides several other keyword-related metrics that can help you select highly relevant keywords to improve the overall performance of your campaigns. You can easily view data on advertiser competition, search volume trends, estimated average CPCs, and estimated ad positions for keywords.