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Q 1. How do you perform the online marketing of my website?
A: We begin by analysing your website and your products and services. We also
look at your previous efforts of performing search engine optimization (also
called "search engine optimisation" in Australia).
Q 2 What are my chances of getting good rankings for keywords and phrases?
A: A detailed analysis of competing websites is performed after using your
chosen keywords. We look at the number of pages returned in the results pages,
number of links from other websites and the
Google page rank. That way, we can determine which key words and phrases are
beatable in the short term, and the ones to avoid as they are too difficult at
present.
It is best to start with easier words and 3-4 word phrases at the start, as in
"bank finance investment project" and "Liverpool Real Estate", rather than
trying for one and two word keywords e.g.
"Finance" or "Real Estate."
Q 3 Which are the best keywords to use?
A: Its no use trying to get ranked for keywords that aren't being searched for.
On the other hand, if people are actively searching for products and services
you are providing, then your main focus
should be making sure you are easy to find on the internet for those products
and services. We research the available data about which keyword phrases are
being searched for in your industry.
We then report to you the phrases your customers and potential customers are
using when they look for products and services related to your business and wait
for your instructions.
We can bid for your top terms in "Pay for Click" (P.P.C.) sponsored programmes
such as Google Adwords and Overture, using techniques that find the most
valuable keywords for you at the lowest possible price. These programmes are
able to get you listings quickly for your important keywords, and are based on
bidding on popular search terms, according to the highest bidder and how popular
the ad is. We always give you the best opportunity for creating high rankings
within your website using proven, ethical means such as building keyword rich
content and linking strategies.
Q. 4 Search engine marketing, search engine optimization, web site
optimisation or internet marketing. What do these terms mean and why are they
vital for any firm in Australia with a web site?
A. They are all forms of internet advertising and like traditional advertising,
you need to adopt an internet marketing strategy to successfully gather internet
leads for your firm. Confused about the terminology? This is a relatively new
industry, so I've included a few broad S.E.O. company definitions:
S.E.O. Definitions
Search Engine Marketing
In Internet marketing, search engine marketing, or SEM, is a set of marketing
methods to increase the visibility of a web site in search engine results pages
(SERPs). The three main methods are:
1. Search engine optimisation, or improving rankings for relevant keywords in
search results by rectifying the website structure, and content such that they
could be easily read and understood by the search engine's software programs. It
is seen that website containing the latest trends and updates are first
available to the visitor.
2. Search engine advertising, or paying the search engine company for a
guaranteed high ranking or an ad displayed aside the results (commonly known as
pay per click (P.P.C.) advertising).
3. Paid inclusion, or paying the search engine company for a guarantee that
the website is included in their natural search index.
Can't find what you're looking for? Try the Google search bar!
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