|
Search Engine Optimisation of Your Press Releases
Online press releases are a well-known SEO strategy that
is employed by savvy search engine marketing firms on behalf of their clients.
Press Release Facts:
More than 27 Million People Use Yahoo News and Google News
Each month, more than 27 million people in the U.S. use Google News and Yahoo
News to find the latest information about a wide range of topics that interest
them. When they conduct a news search, they often find relevant press releases
along with articles from thousands of news sources.
According to Neilsen/NetRatings, the unique audiences of Yahoo News and Google
News now rival the online audiences of other current events and global news
destinations such as CNN and BBC News. In fact, Yahoo News and Google News now
reach audiences that are equivalent to those of major search engines like Ask
Jeeves and AltaVista. If your company's marketing and promotion strategy
includes the Internet, your press releases should be optimized for and
distributed to the major news search engines.
The press as well as prospects are using news search engines
98% of journalists go online daily
92% for article research
81% to do searching
76% to find new sources, experts
73% to find press releases
On an average day, 68 million American adults go online
30% use a search engine to find information
27% get news
Sources: Middleberg/Ross Survey and Pew
Internet and American Life Project
Below are 50 distribution points selected at random from our media
database of over 100,000 contacts, industry analysts and freelance journalists:
Google News
Yahoo News
Los Angeles Times
New York Times
Detroit News
San Francisco Chronicle
Catholic Standard & Times
BEER, WINE & SPIRITS INDU
PNG Resources
LONDON AND THAMES TODAY
Penrith Press
Christian Science Quarterly
NEW YORK METRO
Feedster
SBS TV - Dateline
Professional Nurse
Sunday Tasmanian, The
San Francisco Chronicle Magaz
GREYHOUND INC.
Expert Gamer
TANZANIA GOVERNMENT
Australian Cotton Outlook
WWW.MOTOCROSS.COM
Tumut and Adelong Times
TIMESMAGAZINE
Bioshares
THE ALASKA JOURNAL OF COMMERC
EUROBASKET
TANZANIA GOVERNMENT
CBD Weekly Release
NBC News
Smartmoney.com
NW - Inside Crime
Infectious Disease Alert
BUSINESS COMMUNICATIONS
News Tribune
Australian Breastfeeding Association
Amusement Business
Hawaii Marine News
Courier-Mail, The
POPULAR PHOTOGRAPHY MAGAZINE
THE AUSTRALIAN NEWSPAPER
CBS NEWS
Blacktown Advocate, The
Detroit Free Press
Boston Herald
San Jose Mercury News
Jewish Exponent
Queenscliffe Herald
Club Management in Australia
VIDEOGRAPHY MAG
Needham Times
Schmerz und Akupunktur
Lowry Hill Investment Advisor
Testimonial:
"We have achieved as many as 106,000 page views as the result of a single press
release distributed on your service. For our money, nothing beats the
distribution and re-distribution that PRWeb creates through your quality
partners. We consider you an essential partner in any product marketing
campaign."
Many thanks!
Mark Effinger
Chief Evangelist, www.ExitPath.com
How does search engine optimisation work?
PRWeb's search engine promotion services usher your press release through
a three-step process:
1) Optimizing: PRWeb gets to know your business and understand your target
audiences, whether it's journalists, consumers, business-to-business customers,
or investors.
We conduct keyword research to find at least two relevant search terms that your
target audiences are likely to use for a news search.
We edit your press release and optimize it with the relevant search terms to
give it more staying power in the news search engines.
We also build links from your press release to relevant content on your website.
2) Distributing: PRWeb uses a variety of channels to distribute your press
release to your target audiences.
**Your press release is distributed via opt-in email to PRWeb’s database of more
than 100,000 media outlets, industry analysts, freelance journalists and
newsrooms. You also have the option of using additional newswires.
**Yahoo News, Google News and other news search engines pick up your press
release. We also use paid inclusion to get it into major web portals such as
Yahoo, AltaVista, AlltheWeb and more.
**Your press release is distributed through PRWeb’s syndicated network news
feeds. It is also promoted via PRWeb’s blogging technology and news standards
like XML, OPML, ATOM, RSS, and NewsML.
**Finally, your press release is archived indefinitely on PRWeb’s site, which
gets over 4.5 million pages views a month.
3) Tracking: As news search engine users and others find your release, we
provide you with the data needed to measure results and refine subsequent press
releases.
We track of how many people click on your headline to read your release, which
news search engine they were using, what search terms they were using, and more.
We also have a joint marketing agreement with ClickTacks that offers you the
option of using the ClickTracks Analyzer Hosted product to get drill-down web
analytics in a visual interface at an affordable price point.
What are the benefits?
PRWeb's search engine promotion system is very affordable. Bruce Gow from Search
Engine Guy Pty Ltd will personally craft & create a press release that not only
is great for the SEO of your news item, but can actually have real journalists
contacting you for stories! This off course, depends on the newsworthiness
of your press release
Our search engine promotion system provides you with a number of exclusive
features and competitive benefits, including:
***Get high keyword ranking for up to 28 days in Google News, Yahoo News, MSN
News and other news search engines;
***Build relevant links that follow Google’s quality guidelines and Yahoo’s
anti-spam policy;
***Increase the number of visitors to your site from news search engines;
***Increase the number of prospects who give you their email address, fill out
an online form, or buy something on your site;
***Generate publicity as well as leads.
What's the cost of an SEO Press Release?
We charge a $297 investment ($327 incl. GST) includes my "hands on" creation
and submission of the PR Web SEO package and all associated costs.
Email me at
bruce@searchengne-guy.com.au for more information on press
releases
Bookmark this on Delicious
Can't find what you're looking for? Try the Google search bar!
|
